Framing

By Luke McMeeken-Ruscoe

Life can be a real challenge sometime but how you frame it dictates if it is a good experience or a bad one.  Shaving As...

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Turn Up

By Luke McMeeken-Ruscoe

I am a super-duper procrastinator. I was planning on writing this many hours ago, however, I watched some youtube, had some food, did some laundry,...

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Be Kind

By Luke McMeeken-Ruscoe

One of the taxes you have to pay as a business, especially a small business with a limited marketing budget is that you have to...

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Pay Attention

By Luke McMeeken-Ruscoe

Shaving can be a dangerous enterprise. If you don't watch what you are doing you could get nicks or cuts all over your face. Shaving...

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Changes

By Luke McMeeken-Ruscoe

At Straightface, we wanted to make it easier for Kiwi's to look good and feel great. To start that mission we wanted to deliver a...

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Form or Function

By Luke McMeeken-Ruscoe

We wanted to make shaving easier so the function of how it all worked was very important to us at Straightface. How do we take...

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Don't Be Like Me

By Luke McMeeken-Ruscoe

I forgot something during my Christmas trip. But forgetting things doesn't mean you can't still have a great shave.  Christmas Trip I always think I...

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Year-End Review for Straightface

By Luke McMeeken-Ruscoe

Christmas time is fast approaching and I have been thinking back on the year of Straightface. The goal is to build the best razor subscription...

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Back End Madness

By Luke McMeeken-Ruscoe

I am a fan of back ends, however, the back end I have been dealing with isn't the type of back ends that I enjoy....

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