Build People Up

By Luke McMeeken-Ruscoe

Shaving is process of removal. You want to reveal that beautiful smiling face from underneath all of that solidified testosterone. Sometimes destruction is a good...

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Use Pressure Better

By Luke McMeeken-Ruscoe

Shaving is an art about pressure. Too little and you won't shave anything off. Too Much and you will irritate your skin or even worse...

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Consistency vs Intensity

By Luke McMeeken-Ruscoe

We want Straightface to be part of people's selfcare ritual. Shaving doesn't necessarily sound like selfcare. People think selfcare is green smoothies and yoga, but...

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Warm it up

By Luke McMeeken-Ruscoe

Winter is setting in and to get a great shave you need the goldilocks zone. Not too hot, not too cold. Too Hot Having the...

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It's our 3rd Birthday

By Luke McMeeken-Ruscoe

It feels like a long time ago and simultaneously yesterday when we had the idea to create Straightface. We started Straightface with a dream to...

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Story Time

By Luke McMeeken-Ruscoe

I use shaving as part of my self care routine. I always feel better after shaving .I think I look better and I know I...

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The Challenge of Being Kind

By Luke McMeeken-Ruscoe

Shaving is part of my self care ritual. I always notice I feel better after a good shave.  In basketball, and probably a lot of...

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Make them smile

By Luke McMeeken-Ruscoe

Time has become a huge idea for me. We don't get much of it and so how we use it is very important. Even though...

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Motion vs Action

By Luke McMeeken-Ruscoe

I read a framework in the book Atomic Habits by James Clear, it talked about Motion Vs Action. Motion being all the things you do...

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