The goal of StraightFace was to make it easier for people to have a great shave. Our goal was to find a 5 blade razor that we could deliver directly to you that we could sell at a 3 blade price. We believe that we needed to check off three things to make this happen.
- We needed to find a great razor blade to sell.
- We needed to be able to deliver it to you quickly.
- We needed to be at a price that would be competitive.