I am documenting the process we are going through to promote and grow the business.
There are many people who tell you they know how to do things, but everything is an assumption.
We know everyone (or nearly everyone) needs to shave from time to time, how we get a customer to overcome their interitia of their normal routine is a complex question as what works for one person might put someone else off.
The art of selling, as with the art of shaving, is very subjective and there are many generalities but the devil is in the details.
I hope you will come along for the ride.
Shave Well,
Luke
