It was really scary starting Straightface. I had shaved many times in my life but what did I know about running a business let alone starting one. I had read up as much as I could, I studied elements of business, I talked to my friends who had started or run businesses, but even with all of that "knowledge" there is a big difference between being told what it feels like to jump off a cliff and actually taking that leap yourself.
Hillel the Elder wrote; "If not now, when? If not me, who? This quote sums up my thought on starting Straightface. There will never be a perfect time, there will never be a perfect place, so why not now and why not me?
We have plans of where we want the business to go and perhaps I have been slower on executing some of them because of that fear in the back of your mind saying wait, hold up, not just yet. If covid has shown us anything its that the world is going to keep shifting and changing faster than ever and waiting is not necessarily a great strategy.
So we are full steam ahead on making an awesome shaving gel that will make your face even more kissable.
It's going to take time and energy, and there is a chance that we can't develop something amazing to share with you all. But life is full of risks so I ask you when you think about any of those ideas that you have, if not now, when? If not you, who?
Research shows that people on their death beds regret the things they didn't do much more than the things they did. Start that business, ask that person out, say hello to someone, call up that old friend, go on that trip, start that course, mend that broken relationship, tell someone you love them.
While you are out there tearing up the world we will be trying to make some new and exciting products to make you look even more attractive.
Shave well, be awesome, give someone you love for no reason.
Luke
